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Jorgi Lee
Founder & Director, Shape Studio
Jorgi Lee is the founder and director of Shape Studio, a leading non-surgical aesthetic clinic in Tauranga, New Zealand.
Jorgi brings both innovation and compassion to her leadership. Her goal has always been clear — to make advanced, non-invasive treatments more accessible to everyday New Zealanders while maintaining the highest clinical standards.
Jorgi’s approach is science-led and body-positive. She and her team prioritise treatments that work with the body’s physiology, not against it, and choose technology and treatments that are backed by evidence. Shape Studio’s offering includes internationally recognised systems such as CoolTech (cryolipolysis), Ultraformer III, Secret RF, Milesman Laser, RegenLab PRP and SQT Bio-Needling, reflecting her commitment to effective, minimally invasive care.
Shape Studio began as a simple idea shared between Jorgi and her father – a curiosity about the science of fat freezing that led to research, experimentation, and ultimately, the creation of a clinic at the forefront of aesthetic innovation. Under her direction, Shape Studio now offers globally recognised treatments such as CoolTech, Ultraformer III, Secret RF, RegenLab PRP, and SQT Bio-Needling, bringing world-class technology to the Bay of Plenty.
What sets Jorgi apart is her philosophy: beauty should never be about perfection, but about empowerment. She believes every client deserves to feel confident in their skin — and that confidence starts with understanding how the body works.
As a business owner, mentor, and mother of two young daughters, Jorgi exemplifies modern leadership. Her ability to balance innovation, empathy, and authenticity has earned her both industry respect and a loyal community of clients. She is passionate about inspiring women to embrace confidence in all its forms — whether that’s through career growth, motherhood, or self-care.
Away from the clinic, Jorgi’s determination and creativity take a different form — she’s a motorsport enthusiast who enjoys rebuilding cars from the ground up, a testament to her curiosity and drive to understand how things work from the inside out.
Through Shape Studio, Jorgi continues to shape the future of aesthetic wellness — one that celebrates individuality, science, and self-confidence in equal measure.
Focus areas: non-surgical body contouring; skin quality and rejuvenation; client education and empowerment; female entrepreneurship; evidence-based aesthetic innovation.
